Memorable at first glance, coherent at second. From brand strategy and visual identity to a complete CIS manual — one team, the whole set. What you walk away with isn't a logo file; it's a brand system built to last 5 years.
Many companies think "a new logo equals a brand upgrade." Wrong. A logo is the most surface-level visual output of a brand system — beneath it sit five layers: strategy, positioning, voice, visual, application. Drop one, and the brand blurs in your client's mind.
OAKOrc doesn't do brand identity the "designer hands you 3 options, pick one" way. We start with a brand strategy interview to figure out who you are, who you exist for, how you differ from competitors — then move to visuals. So what you get isn't just a logo file; it's a full set of brand assets that holds for 5 years.
"Give me 5 logo options, I'll pick one." The designer delivers the files and leaves — no strategy, no application guidelines, and the brand drifts within six months.
From strategy interview → positioning statement → visual direction → full CIS manual → application demos. A brand that lives long and roots deep.
Not for you if:
Not included:
The market does brand identity anywhere from USD $700 to $17,000. Our price reflects: a single point of contact, custom design, no outsourcing, a full CIS manual, and one month of post-launch consulting. If those don't matter to you, cheaper is the smarter buy. If they do, we can talk ROI — but we don't just cut the price.
Logo: 3 concepts, 2 revisions. Application demos: 1 concept, 1 revision. Full CIS manual: 1 draft, 1 revision. Beyond scope is billed separately (from USD $100 per revision). Open-ended revisions hurt both sides.
Within 3-5 business days of the deposit clearing, starting with a 2-hour strategy interview. The whole project runs 4-6 weeks, with weekly progress syncs.
Our process is built so every stage has a checkpoint — align positioning after the strategy interview, confirm visual direction before detailing, applications last. So "everything's done and I hate it" is nearly impossible here. If it does happen, delivered stages are settled pro-rata and untouched later stages are cancelled.
Yes, but up front: a standalone logo won't make your brand last. If budget only allows a logo, we have an entry "Logo + Basic Identity" tier from USD $400 — ask directly. But if you want a brand for the long run, do the full CIS in one pass.
Taiwan's brand design firms fall into three types: (1) Large design firms (10+ people, project budgets USD $17,000+, tight process but many communication layers). (2) Freelance studios (1-3 people, flexible pricing, but often "strong design, weak strategy"). (3) Digital consultancies (OAKOrc's lane — brand strategy + visual execution + launch, one team). Don't just look at the portfolio — ask "where does your judgment come from." A designer who only makes pretty things can't build a brand that holds for 5 years.
Taiwan brand design ranges from USD $700 (student outsourcing) to USD $17,000 (large firms). The difference isn't "can they draw a logo" — it's three things: (1) Strategy depth (competitor analysis, market positioning). (2) Application breadth (5 touchpoints vs 30). (3) Ongoing support (one-time delivery vs a year of iteration). OAKOrc's from-USD-$2,000 covers strategy + visual + 8 applications, excluding ongoing maintenance (which runs on subscription).
⚠ All prices are "from" — actual quote depends on project scope. Projects over USD $1,000 include a 30-min free consultation.
Many companies finish the CIS manual, archive the files, and think the brand is "done." The truth: the day the brand system ships is day one of it being executed. Three months later, if no one enforces the application guidelines, the visuals slide back into chaos.
That's why our delivery isn't just "a PDF manual":
A brand truly comes alive when you start being seen. If the next step is extending the brand to more touchpoints:
Tell us your stage, your budget, and the one problem you most want solved — we'll tell you straight whether a full brand identity is the right next move.
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